Job Description:
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities:
- Manage the creation of large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on Google Ads and through other contextual advertising
platforms. - Provide recommendations and execute strategies for keyword and audience opportunities, campaign
structuring, targeting, display network, and other facets of paid search in accordance with client goals. - Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts
and aid in the creation of paid search marketing initiatives. - Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major
metrics, goals tracking, revenue tracking, and other paid search initiatives. - Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key
areas of importance in accordance with client goals. - Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet client goals.
Preferred Qualifications:
- No less than 2 years experience in Facebook/Instagram Ad Manager, Search Engine Marketing (SEM)
and Paid Search (PPC). - Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as
internal reporting tools. - Experience working with popular PPC ad platforms.
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business
verticals.
