Job Description:
We are looking for a Content Creator to write and publish various types of pieces for our company’s web pages, like articles, ebooks and social media posts.
Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. Please share samples of your work (portfolio or links to published articles) along with your application.
Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our company and products.
Responsibilities:
- You must be obsessed with copy, content, ideas, design and social media
- Do an extensive research on YouTube and perform a detailed study of various channels and their strategies
- You will be the Content superman or superwoman of the company
- Your entire world of thoughts should revolve around copy, content and social media
- You should come up with quality content for our ever growing web portal
- You should create striking and engaging content for our social media platforms, blogs and other avenues
- Come up with unique ideas for our YouTube channel, Instagram and Facebook
- Come up with ideas to keep our social media handles lively and engaging
- Give quality inputs in various designs and copy
- Should remain updated with latest ways and trends
- Should be extremely passionate, creative and intellectual
Preferred Qualifications:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
